Assuming a consistent conversion rate, each new visitor to your client's site has a value, and more visitors means more total value. Websites that receive many inbound links can be more likely to rank higher in search engines. Basically, inbound links tell site crawlers that your website is an authority …

It is hard to imagine success in organic search without the ability to implement changes quickly on the homepage. Important elements of a website redesign oftentimes get pushed to the side when timeframes are constrained. One of the most important components of a new design project is to take time …

If your website content is relevant to a user's search, you may be able to acquire multiple listings for a given keyword. Simple amnesia? Brands and businesses need to consider the big picture; step back from the individual pieces and focus on the whole. Have you seen these wonderful Ayres …

Words in URLs should be separated by hyphens and not underscores. Smaller hosting providers will often charge more for the domain name than you really need to pay. Cognitive maps simulate the knowledge structures and memories embedded in an individual's mind. As I walked into the room, I saw a …

Make it easier for search engines to index your website. The choice of an agency represents a key component of the advertising management process for many companies. In order to improve rankings for long-tail keywords, make sure that they're present in your main body copy and page titles. If your …

So one of the best long-term marketing tactics is regularly publishing content on your site. Develop an editorial calendar and create a plan to consistently publish new evergreen content if you want to create long-term value for your website. The key to long-term growth is testing and then adjusting course …

If you follow the best practices for marketing your business with engaging, informative content, it can be a great way to build relationships with your customers and share real knowledge without having to pitch your products or services. People who embark on black hat SEO tactics have to operate in …

A social media following shows that the website has an audience who want to hear more. The website you are targeting would want to share their new posts to their audience on social media, promoting your website at the same time. What's more is that if you're in the same …

Fortunately for us information-hungry types, mobile news sites are now highly optimized for glimmering headlines. That way all the important content of a page, such as navigation and info texts will be in the user's field of vision. A brand logo is the symbol used to identify a brand. Does …