Measure and Improve by paying attention to long tail search

Standardized global brands also allow for the transference of best practices from one country to another. Since the search engine ranking criteria are not transparent and change so frequently, it has become vital for us to test more and attempt to reverse engineer Google's algorithm as much as possible. As …

more ...

A do-it-yourself guide to metrics

But before that, let me make you familiar with digital marketing, Seo, and related terms. Your content isn't relevant to what users are searching for, and doesn't offer a useful answer to their question, causing them to "bounce" back to Google's search results page after visiting your website. Another interesting …

more ...

One important aspect is citations

Search engine optimization (SEO) has been a popular strategy for businesses of all shapes and sizes. Query refinements are the queries searchers type in after doing an initial search. They might do these refinements right away (without clicking on results) or after visiting a few pages and then returning to …

more ...

Mobile-First Indexing: Fix issues around googlebot

Researching your audience will give you an idea of their interests, wants, needs and how they respond to certain words and phrases. Doing A/B testing is a great way to see what title is most successful with your audience. Keywords are less often used nowadays as the first signal …

more ...

You may be asked about citations in your marketing interview

When you draft a press release with local SEO in mind, make sure your topic is in line with the geographic specificity required of a local campaign-while all press releases typically feature the city and state where the news is taking place, if your event is related to a community …

more ...


Learn how to start with bounce rates

With the likes of Google Analytics and other tracking software, it can be much easier to measure the reach and success of your local SEO efforts than it is to measure the success of non-digital marketing methods. With methods such as flyer drops and broadcast advertising, which tend to require …

more ...

Things you most likely didn't know about landing pages

And if a site has a wide presence of low-quality, time wasting pages, the site as a whole will be ranked lower. Next, you can use the Moz Local Tool to conduct a speedy search for NAP discrepancies. In addition to identifying trends, marketers take advantage of social listening to …

more ...

The secret to finding world class tools for search queries

Focus on your customers, and take the right logistical steps to make sure that search engines can find your content. Focus on the 'road less traveled' with long-tail opportunities, and you'll be set. Markets can also be identified using psychographic, generational, and geographic delineations. As your content ages, facts and …

more ...

The worst advice I've heard about inbound links

Ensure that your site is set to load at either www.domainname.co.uk or domainname.co.uk - not both. There is a technical difference between the two, but for most people it shouldn't matter either way as far as you stick with your preference and redirect the non-preferred to …

more ...

Use Content Delivery Network

There is no such thing as a cookie-cutter SEO plan, and for this, all parties on the SEO bandwagon should rejoice. Instead of simply copying these phrases, youull write your content with the intent to actually answer them! A positive brand reputation is key to both growing your business and …

more ...