When you draft a press release with local SEO in mind, make sure your topic is in line with the geographic specificity required of a local campaign-while all press releases typically feature the city and state where the news is taking place, if your event is related to a community …

Using tools like Copyscape can help you ensure that all your content is completely original. The inert set holds the brands that the consumer is aware of, but the individual has neither negative nor positive feelings about them. The perfect solution to create content that leads to conversion involves deep …

As the marketing team constructs a budget, they first examine the If any of your content is getting organic links from other sites, that content will naturally rank higher with search engines. Social signals - how many times a piece of content is shared, tweeted and liked - have become a crucial …