You may be asked about citations in your marketing interview

When you draft a press release with local SEO in mind, make sure your topic is in line with the geographic specificity required of a local campaign-while all press releases typically feature the city and state where the news is taking place, if your event is related to a community …

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Analyse your existing metrics

As the marketing team constructs a budget, they first examine the If any of your content is getting organic links from other sites, that content will naturally rank higher with search engines. Social signals - how many times a piece of content is shared, tweeted and liked - have become a crucial …

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