If link research is so terrible, why don't statistics show this?

Assuming a consistent conversion rate, each new visitor to your client's site has a value, and more visitors means more total value. Websites that receive many inbound links can be more likely to rank higher in search engines. Basically, inbound links tell site crawlers that your website is an authority …

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Reasons that marketers love forums

The text of the link helps provide Google additional context about the topic of the linked page, i.e. what keywords that page should rank for. So links that contain keywords related to what you sell or where you're located - and even links for your brand name - are going to …

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