Using site submissions strategies like the pros

Two great ways to stand out is to get Rich or Featured snippets. If Google decides a site no longer adheres to its quality guidelines, they may apply a site-wide penalty pushing the results down for every page. The more infractions, and the greater the seriousness of the infractions, the …

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Remember that rankings make the web go round

Increasing your frequency of placed keywords isn't going to help your rankings; in fact, it might earn you a Google penalty. Originally devised as a way to combat comment spam, when a nofollow attribute is added to a link it tells search engines that your link to it isn't necessarily …

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Want a thriving business? Focus on indexed pages

From its earliest days, Google's core search algorithm offered the most relevant and most organic search results quickly and accurately on a simple site with an iconic logo that has now become synonymous with the search giant's business. Searching amidst the world's vast data, Google cleverly cataloged and categorized pages …

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If link research is so terrible, why don't statistics show this?

Assuming a consistent conversion rate, each new visitor to your client's site has a value, and more visitors means more total value. Websites that receive many inbound links can be more likely to rank higher in search engines. Basically, inbound links tell site crawlers that your website is an authority …

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Reasons that marketers love forums

The text of the link helps provide Google additional context about the topic of the linked page, i.e. what keywords that page should rank for. So links that contain keywords related to what you sell or where you're located - and even links for your brand name - are going to …

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